PGIM Fixed Income has appointed SooHee Lee as vice-president and client adviser as part of the Asia-Pacific ex-Japan client advisory group, with responsibility for expanding the company’s institutional sales and client relationships in South Korea, as the firm continues to build out its presence across the region.
Based in Hong Kong, Lee will spearhead the development and implementation of an institutional sales strategy for South Korea and expand the company’s relationship with Korean asset owners. Lee reports to Helen Chang, managing director and head of Asia-Pacific ex-Japan.
Lee was most recently head of institutional business at SEI Investments in Hong Kong, where he marketed multi-management and outsourced CIO investment services to institutional investors in Asia-Pacific. Prior to that, he was the director and head of business development at Amundi Asset Management, focusing on developing institutional and fund distribution business in Korea. In his early career, he held various senior positions at other financial institutions, including Samsung Asset Management, Samsung Securities and SK Corporation.
PGIM Fixed Income has continued to expand its footprint and client advisory business in the region over the years under the leadership of Chang. Last year, Philip Vlieghe relocated to Australia as principal for the client advisory group and has been instrumental in further growing the business in Australia and New Zealand.
“Lee brings over three decades of valuable experience in the Korean financial services industry to the firm, with a proven track record in building institutional business, strong client network and deep understanding of fixed-income strategies,” Chang says. “His appointment reinforces our commitment to establishing a robust team presence in the Asia-Pacific region to meet increasing client needs.”